Our world of social media, internet, and the 24 hour news cycle has turned us into a group of globally savvy do-it-yourselfers. Not only can we order products from around the world, we can learn the art of french cooking by opening up out laptops and can find out how good the food at the restaurant that just opened across town is without leaving our couches. And while not many are complaining about the convenience and connectivity of the information age, business owners are finding it harder and harder to compete. According to the US Bureau of Labor Statistics, 6 in 10 business shut down within the first 4 years of operation. That means loads of time, money, and hard work invested flushed down the drain. Brandon Johnson, author of Hospitality from the Heart is our guest today, and he is going to share the key piece many business owners today are missing in order to be successful. That missing piece is a connection to their customers.
Teresa and Brandon will discuss:
- The importance of hospitality.
- Why it’s not enough to provide a quality product.
- How social media and the internet is changing the attitude of today’s consumers.
- How hospitality increases employee moral as well.
It is so important that we give our small business owners a strong footing so that they can be successful. You have done that by showing them that it’s about more than having the best to offer customers, it’s also just as important to know how to treat them when they get in the door. At our offices we help our small business owners by giving them a strong financial foundation through a properly structured dividend paying whole life insurance policy.
You can buy Brandon’s book: www.hospitalityfromtheheart.
Or learn more about Brandon at his website: www.brandonwjohnson.com.